Privacy Policy

This updated Privacy Policy takes effect on May 25, 2018 to address the new EU GDPR regulation. 


Under GDPR, SeedMasters.com is committed to provide more transparent, clear, consent-based information management and security. 


This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from SeedMasters.com (the “Site”).

 

PERSONAL INFORMATION WE COLLECT


We collect, process, store and use the following personal data:

  • Names
  • Address
  • Email address
  • Payment information
  • Cookie information
  • Computer IP addresses

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”


We collect Device Information using the following technologies:


“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.


“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.


“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.


Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and bank account details), email addresses, and phone numbers.  We refer to this information as “Order Information.”

 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

 

HOW WE USE YOUR PERSONAL INFORMATION


SeedMasters.com is strictly following its own implemented data security and privacy internal guidelines.

What we do with your data:

  • We gather only data we need for our relation with you.
  • We keep your data privately and securely on a backend layer with a single point of entry with DPO-approved access only.
  • We use your data only for our own processing and identification purposes aimed at helping you with the product you've purchased from us.
  • We may use your email to contact you based on your consent.


We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:


Communicate with you;


Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.


We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


This is what we don't do with your data:

  • We are not sharing your data with any third parties.
  • We are not processing your data via non-SSL connections.
  • We are not reselling your data.
  • We are not monetizing your data.

If you have any questions related to your data feel free to reach out to our Data Protection Officer at dpo@seedmasters.com

 

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Sage Pay to take online payments, you can read more about how Sagepay uses your Personal Information here:  https://www.sagepay.co.uk/policies/privacy-policy.

We also use Google Analytics to help us understand how our customers use the Site, you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy.

You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe maybe of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.


You can opt-out of targeted advertising by:


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at:  http://optout.aboutads.info.

 

DO NOT TRACK


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

YOUR RIGHTS


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, you can access our GDPR Tools from your account when logged in or you can contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

 

DATA RETENTION


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

If you receive marketing communications from us, we shall retain your personal data until you opt-out of receiving such communications.

 

CHANGES


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

 

CONTACT US


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at sales@seedmasters.com or by mail using the details provided below:


PO BOX 180
ST.AUSTELL
PL26 6XZ
ENGLAND


Email: sales@seedmasters.com
Tel: +44 01726 844251

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