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Under GDPR, SeedMasters.com is committed to
provide more transparent, clear, consent-based information management and
security.
This Privacy Policy describes how your personal information
is collected, used, and shared when you visit or make a purchase from SeedMasters.com (the “Site”).
We collect, process, store and use the following personal data:
When you visit the Site, we automatically collect certain
information about your device, including information about your web browser, IP
address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the
individual web pages or products that you view, what websites or search terms
referred you to the Site, and information about how you interact with the Site.
We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the
following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a
purchase through the Site, we collect certain information from you, including
your name, billing address, shipping address, payment information (including
credit card numbers and bank account details), email addresses, and phone
numbers. We refer to this information as
“Order Information.”
When we talk about “Personal Information” in this Privacy
Policy, we are talking both about Device Information and Order Information.
SeedMasters.com is strictly following its own implemented data security and privacy internal
guidelines.
What we do with your data:
We use the Order Information that we collect generally to fulfil any orders
placed through the Site (including processing your payment information,
arranging for shipping, and providing you with invoices and/or order
confirmations). Additionally, we use
this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us,
provide you with information or advertising relating to our products or
services.
We use the Device Information that we collect to help us
screen for potential risk and fraud (in particular, your IP address), and more
generally to improve and optimize our Site (for example, by generating analytics
about how our customers browse and interact with the Site, and to assess the
success of our marketing and advertising campaigns).
This is what we don't do with your data:
If you have any questions related to your data feel free to reach out to our
Data Protection Officer at dpo@seedmasters.com
We share your Personal Information with third parties to
help us use your Personal Information, as described above. For example, we use Sage Pay to take online payments,
you can read more about how Sagepay uses your Personal Information here: https://www.sagepay.co.uk/policies/privacy-policy.
We also use Google Analytics to help us understand how our customers use the
Site, you can read more about how Google uses your Personal Information
here: https://www.google.com/intl/en/policies/privacy.
You can also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to
comply with applicable laws and regulations, to respond to a subpoena, search
warrant or other lawful request for information we receive, or to otherwise
protect our rights.
As described above, we use your Personal Information to
provide you with targeted advertisements or marketing communications we believe
maybe of interest to you. For more information
about how targeted advertising works, you can visit the Network Advertising
Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info.
Please note that we do not alter our Site’s data collection
and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access
personal information we hold about you and to ask that your personal
information be corrected, updated, or deleted. If you would like to exercise
this right, you can access our GDPR Tools from your account when logged in or
you can contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing
your information in order to fulfil contracts we might have with you (for
example if you make an order through the Site), or otherwise to pursue our
legitimate business interests listed above.
Additionally, please note that your information will be transferred
outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain
your Order Information for our records unless and until you ask us to delete
this information.
If you receive marketing communications from us, we shall retain your personal
data until you opt-out of receiving such communications.
We may update this privacy policy from time to time in order
to reflect, for example, changes to our practices or for other operational,
legal or regulatory reasons.
For more information about our privacy practices, if you
have questions, or if you would like to make a complaint, please contact us by
email at sales@seedmasters.com or by mail using the details provided below:
PO BOX 180
ST.AUSTELL
PL26 6XZ
ENGLAND
Email: sales@seedmasters.com
Tel: +44 01726 844251
