White Label Seeds

About White Label Seed Company

White Label Seeds was founded in 2000 as a direct offshoot of Sensi Seeds – the Amsterdam-based seedbank that’s been at the heart of the cannabis industry since 1985.

The idea was straightforward: Sensi had decades of breeding expertise and a gene bank containing some of the most famous strains ever developed, but their main brand came with premium pricing. White Label was set up to change that.

The concept was simple: strip back the packaging, cut the retail costs, and pass the savings on to the grower. Same genetics, same care in development, simpler presentation.

White Label was also the first company in the Sensi network to bring feminized varieties to market – a notable milestone that reflects how seriously the brand takes its role as an accessible gateway to top-tier Dutch breeding.

The catalogue draws from Sensi’s extensive gene bank, covering well-proven classics like Super Skunk, White Skunk, Northern Lights and Master Kush alongside regular, feminized and autoflowering options.

It’s a range built on strains that have already stood the test of time – not experimental releases or trend-chasing hybrids, but the kind of genetics growers come back to year after year.

What’s in the White Label Range?

Feminized Photoperiod Seeds

The feminized range is where most of the White Label catalogue sits. Classics like Super Skunk, White Skunk and Northern Lights dominate here – each one a proven variety with decades of breeding behind it. These are strains that growers know, that coffeeshops have stocked for years, and that consistently deliver on potency and yield. Master Kush is another standout – a dense, resinous Indica that’s become one of the most recognisable names in Dutch cannabis.

Autoflowering Seeds

White Label’s autoflowering options bring the same genetics into a faster, light-cycle-independent format. For growers who want the reliability of proven strains without having to manage a photoperiod schedule, it’s a strong option – especially for beginners or those working with limited space and time.

Regular Seeds

White Label also maintains a small range of regular (non-feminized) seeds for breeders and collectors who want to work with both male and female plants.

Not every seedbank bothers with this anymore, so it’s a useful addition for anyone doing their own crosses.

Why Buy White Label Seeds From SeedMasters.com?

• Free seeds with every order – every order from SeedMasters.com ships with free seeds included, no minimum spend required.
• Sensi Seeds genetics at a fraction of the cost – White Label was specifically set up to make Sensi’s breeding accessible to more growers. You’re getting the same genetic foundation, just in simpler packaging and at a more approachable price point.
• Fast, discreet worldwide delivery – your order ships quickly and arrives well-packaged, with stealth delivery options also available.
• Helpful, no-nonsense advice – not sure which strain would complement your collection? Just ask our team.
• Trusted by many across the USA, Canada, UK, Europe & Australia.

Frequently Asked Questions

Is White Label Seeds connected to Sensi Seeds?

Yes – White Label Seeds is a sister company of Sensi Seeds, set up in 2000 specifically to offer genetics from the Sensi gene bank at a lower price point. They share the same genetic foundation but operate as separate brands, with White Label using simpler, no-frills packaging to keep costs down.

Why are White Label Seeds cheaper than Sensi Seeds?

Primarily packaging. Sensi Seeds’ main range comes in premium presentation; White Label strips that back and focuses on simple, functional packaging.

The genetics are drawn from the same source – what you’re paying less for is the box, not the seeds inside.

Are White Label Seeds feminized?

Most of them, yes. White Label was actually the first brand in the Sensi network to release feminized varieties commercially.

Their current range includes feminized photoperiod seeds, feminized autoflowering seeds, and a smaller selection of regular seeds for breeders.

What are the most popular White Label strains?

Super Skunk, White Skunk, Northern Lights and Master Kush are the standout names. These are classics with a long track record in Dutch coffeeshops and among home growers – reliable, well-understood strains that perform consistently across different setups.

Are White Label Seeds good for beginners?

Very much so. The catalogue leans heavily on strains that are well-documented, well-understood and forgiving to grow. Northern Lights in particular has a long reputation as a beginner-friendly Indica – compact, resilient and straightforward.

The autoflowering options remove the lighting schedule from the equation, which takes away one of the most common points of confusion for new growers.

Want to explore the full White Label range? Browse the complete selection at SeedMasters.com.